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Do you know what a pain point is and how to leverage it for your business?
Simply serving up a service or a product isn't enough anymore.
You need to first understand who you are serving it to and then understand why they need it.
It's the first thing I start with when someone joins my Solid Steps to Business Success Course. It’s an important business fundamental.
In fact, it's one of the first key things I learnt when I decided to invest in my business and push it to where it is now.
And it is something that I will continue to advocate time and time again.
Understand who your client is and then why they need you.
Do you know how to engage with your ideal client?
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