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What is it about some brands that makes us fall in love with them?
Makes us want to buy everything they offer?
It’s because those brands make us feel a certain way…happy, inspired, cool, excited…
Feelings are everything when it comes to your brand
Because even though we like to believe we make purchases through a logical thought process
The truth is, everything we purchase is an emotional decision
AND one of the best ways to evoke strong feelings in your audience and your customers is through the power of storytelling.
In fact, as a small business owner - your story is literally your own brand, your USP.
Your story is the thing no one can ever replicate or copy.
BUT one of the things that holds back entrepreneurs from really putting their brand and their business out there is fear - fear of judgement, fear of people not liking the brand…
Fear their story is uninteresting and won’t have an impact.
In fact women in midlife struggle with this more than any other group
Generally we have put ourselves 2nd for most of our adult lives so we start to believe we, the person is boring.
But that isn’t true, you started your business because you DO have a story,
The WHY you want to help people, create, communicate or whatever your business is
So start telling your audience your story
It will change everything and make you more fearless and powerful!
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