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July 18, 2022

Some Brands

What is it about some brands that makes us fall in love with them?

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Makes us want to buy everything they offer?  

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It’s because those brands make us feel a certain way…happy, inspired, cool, excited…

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Feelings are everything when it comes to your brand

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Because even though we like to believe we make purchases through a logical thought process

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The truth is, everything we purchase is an emotional decision

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AND one of the best ways to evoke strong feelings in your audience and your customers is through the power of storytelling.

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In fact, as a small business owner - your story is literally your own brand, your USP.

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Your story is the thing no one can ever replicate or copy.

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BUT one of the things that holds back entrepreneurs from really putting their brand and their business out there is fear - fear of judgement, fear of people not liking the brand…

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Fear their story is uninteresting and won’t have an impact.

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In fact women in midlife struggle with this more than any other group

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Generally we have put ourselves 2nd for most of our adult lives so we start to believe we, the person is boring.

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But that isn’t true, you started your business because you DO have a story,

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The WHY you want to help people, create, communicate or whatever your business is

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So start telling your audience your story

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It will change everything and make you more fearless and powerful!

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THE WOWS
COLLECTIVE
active member of the FSB (Federation of Small Businesses)

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